INFINITEC / DEFINE / REV 1.0

Product Development Brief

Define the product objective before formulation begins.

INFINITEC / PRODUCT DEVELOPMENT BRIEF / REV 1.0STATUS / WORKING DRAFT

01 / Project & commercial objectiveProject ID / revision / dateCompany / contact / decision-makerTarget user / channelProduct purpose / job to be donePositioning / competitive frame

02 / Benchmark & performanceBenchmark product / versionMATCH: what should remain comparable?IMPROVE: what should be better?DIFFERENTIATE: what should feel different?AVOID: what should not be reproduced?MUST requirements / measurable acceptance criteriaSHOULD requirementsNICE TO HAVE requirements

03 / Commercial product & approvalTarget purchase cost / currency / basisTarget retail price / currency / tax basisFirst order / annual forecast / units or litresPackaging / pack size / closureMarkets / languages / proposed claimsSample / production / launch timingApproval owner / approval criteria / next action