Wheel & Tire Cleaner
A cleaning gel for wheels and tires. A defined application, a defined surface and a clear process.
Progress starts
with the formula.
Effective car care. More deliberate chemistry.
Sustainability is a development priority at Infinitec. With GreenX, we have built our own car-care brand dedicated to this direction. We bring that focus into the next generation of private label products.
One clear direction.
A continuing commitment.
For three years, GreenX has focused our ambition: combining effective vehicle care with more deliberate formulation choices. This is a long-term direction for our development — from ingredient selection to how a product is used.
GreenX.
A dedicated brand. A clear focus.
GreenX puts this development direction into a complete car-care range, covering cleaning, maintenance and surface protection. It gives our ambition a product context — and a foundation for the conversations we have with private label partners.
Explore the GreenX brand
Prewash & Insect Remover
Pre-cleaning for vehicle washing and insect residues. Developed around a specific step in the care routine.
Shampoo & Foam
Vehicle washing by hand or with a foam lance. Dosage and application are part of the product brief.
Three examples from the seven-product GreenX range. Product selection and safety instructions remain specific to each application.
Build the objective
into the brief.
Our ambition is to reduce avoidable environmental burdens while delivering the performance required for each application. These are the questions we bring into development; the outcome is assessed for each formula.
Make the product work.
Define the cleaning or protection target, the surface and the conditions of use. Evaluate the result against that brief.
Question every component.
Assess function, available hazard information and technical alternatives. Consider renewable feedstocks where suitable for the application.
Explore the alternatives.
Consider water-based systems and solvent choices in relation to performance, safety, stability and material compatibility.
Match the data to the claim.
Review ingredient data in its proper scope. A claim about a finished product needs evidence for that finished formulation.
Design for the real routine.
Include dosage, concentration, application and packaging compatibility in the brief. Assess what makes sense for the intended user.
Keep improving the brief.
Use evaluation results and technical feedback to guide the next revision, with the same attention to performance and formulation choices.
This development direction is informed by the principles of green chemistry. Product benefits are established individually through the relevant evaluation and evidence.
Specific products.
Specific evidence.
The strongest positioning starts with a clear question: what has improved, under which conditions, and compared with what?
We connect the product brief, the formula revision and the evaluation method. That gives your brand a basis for precise communication about the finished product.
Explore the product claims guideThe objective.
Agree what matters to the product, its user and its positioning.
The formula.
Choose suitable methods and record the conditions and results.
The conclusion.
Keep each benefit linked to its scope, formulation and supporting evidence.
Make this direction
part of your next product.
Bring us your performance target and your formulation priorities. We will define the development route together.